IF SOHO NEW YORK

About

Located at 94 Grand Street in the heart of Soho, IF SOHO stands as a long-standing destination for those seeking an authoritative curation of avant-garde designer apparel. The boutique is recognized for stocking a unique selection of high-end labels, including designers such as Uma Wang, Yohji Yamamoto, and Paul Harnden. For enthusiasts of artisanal fashion, the store serves as a specialized space that carries inventory often difficult to find elsewhere in the city. The customer experience at this New York landmark remains a subject of varied perspectives. While some visitors describe the boutique as a welcoming, museum-like space where knowledgeable staff provide attentive service and styling advice, others have reported feeling scrutinized or uncomfortable during their visits. The store’s atmosphere is frequently described as distinct, with some patrons finding the environment to be a quintessential piece of Soho history, while others suggest that the level of hospitality can be inconsistent. Despite these differing accounts, the shop continues to draw fashion-focused shoppers who prioritize access to its specific, highly curated collection of designer pieces.

Reviews IF SOHO NEW YORK

IF Soho is a long-standing boutique recognized for its curated selection of avant-garde and artisanal designer apparel. Customer experiences are highly polarized, with some praising the knowledgeable staff and unique inventory, while others report feeling unwelcome or mistreated by employees.

Opening hours

Friday

11 AM–7 PM

Monday

11 AM–7 PM

Sunday

12–6:30 PM

Tuesday

11 AM–7 PM

Saturday

11 AM–7 PM

Thursday

11 AM–7 PM

Wednesday

11 AM–7 PM

Contact

• 94 Grand St, New York, NY 10013
• (212) 334-4964
• ifsohonewyork.com