Business listingNew York
Shoe store

Nike Soho

Shoe store · New York

4.34,974 reviews

611 Broadway, New York, NY 10012

Nike Soho

About

Located at 611 Broadway in the heart of SoHo, Nike Soho stands as a prominent destination for footwear and athletic apparel in New York City. Spanning multiple levels, the store is designed with an open-air layout that allows visitors to browse a vast selection of sneakers, training gear, and casual wear. The space is built to be more than a traditional retail outlet, featuring interactive elements like a basketball shooting area and a fifth-floor court, as well as treadmills that allow customers to test the feel of performance footwear before making a purchase. The store is highly accessible for those navigating the city by foot or train, and the facility is designed to be handicapped accessible. While the shopping environment can become quite busy given its popular location, the staff is frequently noted for being helpful and communicative regarding product availability. With a diverse range of merchandise—including exclusive styles and customization services—the store offers an immersive experience for both dedicated sneaker enthusiasts and casual shoppers alike. Holding a solid 4.3 rating from nearly 5,000 reviews, it remains a notable fixture in the local retail landscape for those looking to explore the latest in Nike’s athletic collections.

Reviews Nike Soho

The Nike SoHo store is widely praised for its massive, multi-level layout and modern, immersive design. While most visitors appreciate the helpful staff and extensive product selection, some customers report inconsistent service and occasional inventory limitations.

Strengths

  • Helpful and friendly staff
  • Massive multi-level store layout
  • Extensive selection of products
  • Modern and engaging store design

Weaknesses

  • Crowded during peak times
  • High price points
  • Inconsistent service experiences

Best for

This store is ideal for Nike enthusiasts and shoppers looking for an immersive, multi-level retail experience in the heart of SoHo.

Opening hours

Friday
10 AM–8 PM
Monday
10 AM–8 PM
Sunday
11 AM–7 PM
Tuesday
10 AM–8 PM
Saturday
10 AM–8 PM
Thursday
10 AM–8 PM
Wednesday
10 AM–8 PM

Contact

Nike SohoNew YorkShoe store